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 Understanding & Expanding Your Donor Base

Faunalytics conducted an in-depth study all about the people who support animal causes, including what they do, what they like, and who they are. If you have questions like “who should we look to for new donations?” or “which specific causes will donors support?” this webinar will help you #KnowMore.


Faunalytics’ Research Director Jo Anderson will cover topics including: 


- Demographics of current donors to animal causes

- The most fruitful demographics for targeting new donation appeals

- How people prefer to donate

- Why people support animal causes

- Donors who support non-companion animal causes